Swindon & Wiltshire Pride 2025 will take place on Saturday August 9th 2025 at GWR Park, Faringdon Road, Swindon. The event is expected to be open from 11am to 8pm , with 11am to 12pm being a quieter hour prior to the arrival of the Pride March.

Currently, plans for the Marketplace are similar to 2024. We’ll update this page or let active applicants know of any significant changes. At the time of writing the main differences are:

• This year we are NOT accepting general applications for hot food/speciality drink traders. We are open to applications from cold food and snack vendors though.

• We would like to expand the shopping and businesses (traders) zone and may accept multiple applicants with a similar offering.

• We have made some small adjustments to stall categories and pricing, see "How much will I need to pay for a stall at Pride 2025".

The 2025 price list is given below and you’ll be asked to confirm the type of stall you are booking in your application. We are pleased to confirm we are maintaining a special discounted rate for small, local charities:

Please note we are NOT seeking applications for Hot Food and Speciality Drinks traders this year.

For applications submitted by 28 March 2025, we aim to notify those who are shortlisted by 28 April 2025. For applications submitted after 28 March, we’ll let you know as soon as possible. Submitting an application does not guarantee a spot.

Shortlisted applicants will be required to provide additional information and finalise their booking by 6 June 2025 to hold a space, with payment due within 28 days of booking. We will maintain a reserve list of applicants in case spaces free up and may contact them outside of the above timeframes.

We received lots of interest in 2024 from food traders, and already have too many to choose from! We will be in touch directly with the vendors we are considering for 2025. Therefore, at this time we are not encouraging general applications for food traders.

The selected food and drink traders are encouraged to offer soft drinks, speciality drinks, tea and coffee. We are not accepting applications for any alcoholic drinks offerings as we have a dedicated bar service planned for.

Food traders are encouraged to offer soft drinks – but no alcoholic beverages, as we have a dedicated bar service with profits supporting Pride. We also therefore not accepting applications from bar vendors. Please note that alcohol cannot be given away as prizes in raffles or other activities either.

All stallholders who are selling goods or collecting donations must have a valid trading/collection license from Swindon Borough Council for the event. We suggest you do not apply for a license until we have confirmed your booking.

• A trading license for 1 day is £37 (at time of writing), and you can apply online with Swindon Borough Council

• Charities can apply for a free Street Collection License from the Council.

• Food vendors must also be registered with Swindon Borough Council.

License application is the responsibility of the stallholder. Please contact the Council’s licensing team for any queries.

We are looking for a diverse and engaging range of stall providers to entertain our visitors, and our event is family friendly. We are particularly interested in local organisations and businesses, especially those providing support to the LGBTQIA+ community. If you meet those criteria or have a unique offering, then the answer is probably yes! We encourage you to submit your application so that we can consider it.

No, we do not provide power or water facilities. Traders who require power may use a silent operation diesel-powered generator only.

No, all stallholders are required to bring their own equipment.

Please include this in the comments field as part of your application, we will be in touch if we need any more information.

Only vehicles that are required for the stall such as food vendors who trade directly from their vehicle may be left on site during the event. Providing weather conditions allow it, vehicles will be allowed on site during setup and setdown; no vehicle movement will be allowed during the event except in exceptional circumstances authorised by the event team. See “Where can I park?”, below.

We will provide details of parking options at a later date but there is expected to be ample public parking in the vicinity, and limited accessible parking for those who need it (arranged in advance).

Setup will take place on Friday 8th August from 1pm to 6pm and we will have security in place overnight to maintain the site. There will be limited slots available on the 9th for early morning setup 7:30am to 9:30am, by prior arrangement. More details will be shared during the booking process, and arrival slots will be allocated based on availability.

Cleardown will begin once the event closes at 8pm on Saturday, vehicles will only be allowed once the site has been closed to the public or is sufficiently clear. We will have security overnight until Sunday, there will also be the option to cleardown on Sunday from 8am-10am. More details will be shared during the booking process, and slots will be allocated based on availability.

We ask that marketplace stalls stay for the entire event (the event runs from 11am to 8pm). If you need to leave early please note that no vehicles will be allowed while the event is open, and you are not permitted to leave your stall unattended - so you will be required to walk your equipment off. We are looking at options to streamline the departure process.

We pride ourselves on making Swindon & Wiltshire Pride accessible to all - we will have a team of volunteers available on Friday to assist with setup, and to assist with takedown after the event. If you have other accessibility needs please note these on your application.

If possible, please submit your application and include your questions in the comments section. If you need to discuss something with us before submitting your application, please email marketplace@swindonwiltshirepride.org.uk. Please note that we cannot confirm bookings until we have completed the shortlisting process, targeted for 28 April 2025.